The world's most beautiful bay is hidden in Qingdao and beautiful in Shinan. Starting from May 20, the "Cultural and Tourism Season for Exploring the World's Most Beautiful Bay and Enjoying the 25 ℃ Summer" organized by the Propaganda Department of the Shinan District Committee lights up the five characteristic bay areas of Qingdao, attracting citizens and tourists to appreciate the beautiful scenery of the World's Most Beautiful Bay, and enjoy a modern, fashionable, and healthy new life.

Meeting Art in the Most Beautiful Bay
Qingdao has 49 bays of all sizes. In 2007, Qingdao Bay was recognized by the World's Most Beautiful Bay Organization, becoming one of the "World's Most Beautiful Bays" and China's first "World's Most Beautiful Bay".
In this event, Shinan District planned the "Art Shoreline", coming into seaside scenes and launching flash art forms performances such as music, dance, and drama to attract more people to come to Shinan, Qingdao.

Opening the "Surprise Gift Box" of the Cultural and Tourism Season
On the evening of May 20, 1000 drones rose into the air at Fushan Bay in Shinan District of Qingdao, performing a dance of light and shadow in the night sky. Modern technology and urban night jointly present a gift, amazing the citizens and tourists on site.

“Cultural and Tourism Season for Exploring the World’s Most Beautiful Bay and Enjoying the 25℃ Summer” activity continuously expanded the superimposed effect of 2023 Shandong Tourism Development Conference, further accumulated popularity, and opened a new situation for accelerating the development of all-regional tourism and building an international coastal tourism destination.

Setting off a new consumption upsurge of “Romantic Economy”
“In the name of love” has become a new driving force for consumption growth. During the activity, Shinan District created a new scene of diversified consumption and boosted the “romantic economy” in a different way.
During the activity, the sales volume of key supermarket in the Shinan District exceeded 51 million yuan, with a year-on-year growth of more than 30%.

Several travel platforms also showed that bookings for hotels, restaurants and scenic spots are also on “daylight saving time”. Shinan District actively launched health and wellness tourism lines, attracted various businesses to create preferential activities in good time, built characteristic consumption formats and scenes, stimulated night consumption, cultivated new consumption momentum, and set off a new round of cultural and tourism consumption boom.

(By Yuan Yu/Yang Jiming)